Detail-oriented UX Designer with a background in data annotation and AI model training. Bridging user research, data insights, and intuitive design to create meaningful digital experiences.
I'm Swaathi K — a UX Designer and former Senior Data Associate at About, combining 3+ years of data expertise with a passion for user-centered design. Certified in Google UX Design, I specialize in turning complex problems into intuitive, beautiful digital experiences. My background in NLP and data quality brings a unique analytical lens to every design decision.
Chennai-based UX designer with a foundation in high-impact data work. At Amazon, mentored 10+ team members and earned 6× Extra Mile Awards for driving process quality and clarity. Now crafting user experiences that balance insight, usability, and visual elegance.
This portfolio presents UX case studies spanning ideation, user research, wireframing, and high-fidelity Figma prototypes, with a focus on simplicity and measurable user outcomes.
A mobile UX case study for quick snack ordering during peak evening hours (4–7 PM). Designed a 2-click ordering flow, resolving decision fatigue through targeted user research, journey mapping, and high-fidelity Figma prototypes.
A parenting companion app for tracking feeding schedules, sleep patterns, and vaccination reminders. Focused on emotional user needs through empathetic research, resulting in a clean, accessible, and stress-reducing interface for new parents.
My professional journey combines data excellence with growing UX expertise — each step building toward crafting experiences that are as data-informed as they are human-centered.
• Led and mentored a high-performing team of 10+ data associates, delivering 98%+ accuracy on critical NLP annotation projects that directly improved Alexa's speech recognition performance
• Established standardized annotation protocols and quality frameworks, reducing error rates by 15% and enabling team scalability for large-scale voice assistant training
• Conducted regular quality audits and feedback cycles, improving associate performance and retention through data-driven mentoring and process optimization
• Performed expert-level text annotation and labeling across multiple NLP domains: intent classification, entity recognition, content categorization, and semantic understanding
• Processed and validated large-scale speech and text datasets (100K+ samples) to train and improve Alexa voice assistant models, ensuring consistency across annotation guidelines
• Analyzed complex and ambiguous data scenarios, applying strong analytical judgment to ensure dataset quality and consistency in edge cases and domain-specific contexts
• Improved overall data accuracy by 15% through systematic process analysis, root cause identification, and workflow optimization across annotation pipelines
• Implemented data validation and audit frameworks that reduced annotation defects by 20%, ensuring product quality for millions of Alexa users
• Collaborated cross-functionally with Product, QA, and Engineering teams to enhance workflow efficiency, dataset usability, and model performance metrics
• Earned 6× Extra Mile Awards and Star Performer recognition for operational excellence, quality improvements, and team leadership
Completed Google's UX Design program.
Designed QuickBite and Baby Care apps with full research-to-prototype workflows.
Open to UX design roles, collaborations, and freelance projects. Let's build something remarkable together — reach out anytime.
Thank you for taking the time to explore my portfolio. Every project here represents hours of user research, iteration, and a deep commitment to making digital experiences genuinely better for people.
I'm Swaathi K — a detail-obsessed UX designer who believes that the best interfaces are the ones that feel invisible. If my work resonates with you, I'd love to connect and build something meaningful together.